Viva Vegas is the quintessential Las Vegas Souvenir shop – name it and its in here. The key design was simply to show as much product and as much variety of product as possible. To accomplish this the entire store perimeter is floor to ceiling slatwall to accommodate any type of display – shelves, clothing, waterfall, etc. This store was the owner’s first attempt to begin to establish a recognizable brand as well. Red was used as the signature color and incorporated on pilasters and soffits around displays and in the neon on the signs as well. The store is as open as possible to the rear of the suite to allow pedestrians the opportunity to see merchandise in the rear of the store as well.